New website design
The new OE Electrics website was designed in a way to encourage new customer from new sectors to explore the world of OE. Previously the company had engaged the office furniture industry, but the truth is, that OE could supply and provide great products to most industries.
The company had already supplied products for hospitality, airports, education. to name a few, but they wanted to make it far more alluring to other companies who had never considered us.
We removed the drop-down menus to encourage current customers to see other products they may have previously ignored. I created environments where other industries would feel comfortable. The idea being that if they saw something that felt familiar they would stay.